What Kind of Content Attracts the Most Website Traffic?

As a business owner, have you ever stopped to wonder what kind of content attracts the most website traffic to your site? After all, driving more traffic to your website is a key aspect of your digital marketing strategy.

Don’t strain your brain. We have done all the thinking for you. Consider these types of content for your website. Depending on your niche, some types of content will suit you better.

Blog Posts

Blogging is an effective way to drive traffic to your website. By regularly publishing high-quality blog posts that are relevant to your target audience, you can establish yourself as an authority in your industry and build a loyal following. Blog posts can cover a wide range of topics, from industry news and trends to how-to guides, product reviews and answering key questions that customers in your niche may be looking for the answers to.

To make the most of your blog posts, it’s important to optimise them for search engines. I cannot emphasis this enough. This means including relevant keywords in your headings, sub-headings, meta descriptions, and content. By doing so, you can increase your chances of ranking higher in search engine results pages (SERPs) and driving more traffic to your website.

Infographics

Infographics are a popular type of visual content that can help you attract more visitors to your website. Infographics are a great way to present complex information in an easy-to-understand format. They are highly shareable on social media, which can help you reach a wider audience.

When creating infographics, it’s important to keep in mind the SEO benefits. Including alt text and a description of the infographic can help search engines understand the content and improve your chances of ranking higher in SERPs. Not all industry sectors will find infographics suitable, and may not be the best fit for your ideal customer either. Typically they work well in the health and finance sectors, or any industry where presenting statistical information can be illustrated as a graphic.

Tip: Use Canva to create Infographics using their range of great templates.

Videos

Videos are a highly engaging type of content that can help you attract more website traffic. With the rise of video-sharing platforms like YouTube, videos have become a popular way for businesses to reach new audiences.

When creating videos, it’s important to optimise them for search engines. This means including relevant keywords in your video title, description and tags. You can also embed videos on your website to improve engagement and increase the amount of time visitors spend on your site.

Share them on your socials too. Videos get superb engagement on socials.

Case Studies

Case studies are a type of content that can help you demonstrate your expertise and build trust with potential customers. Case studies typically describe a problem a customer faced and how your business helped them solve it. At Amerex Renovations, case studies are shown as Before and After stories with images. These are very powerful for driving traffic, creating social proof and for demonstrating expertise and an ongoing track record of success.

Summary

Many business owners think that creating a website is a set and forget project. Not true. Your website needs to evolve and needs to have new content added over time.

If you need help adding Blog Posts or Case Studies to your website, Mrs Bloggs can help. Get in touch and let’s get the ball rolling.