Multi-Generational Living in Perth: A Rising Trend

As Perth’s property landscape evolves, multi-generational living is emerging as a popular solution for many families. Recent Google search data from August 2020 to July 2024 reveals a growing interest in multi-generational homes, offering insights into how Perth residents are adapting their living arrangements to accommodate extended families.

Growing Interest in Multi-Generational Living in Perth

Searches for multi-generational living in Perth have seen a notable uptick. The term “multi generational house plans” saw the highest year-over-year growth of 133%, indicating an increasing demand for home designs that cater to the needs of extended families. This surge reflects a growing desire for living spaces that blend independence with family proximity.

Addressing Specific Needs with Tailored Home Designs

Searches for “multigenerational homes” have doubled year-over-year, highlighting a rising preference for homes specifically designed for multiple generations under one roof. Keywords like “multi generational house plans with 2 kitchens” are consistently popular, pointing to a demand for homes that offer private, independent spaces while maintaining a shared environment.

Seasonal Trends in Multi-Generational Living Searches

Search interest in multi-generational living often peaks during key planning periods, such as early 2024. These spikes align with the times when families are actively considering renovations, extensions, or home-buying decisions. Understanding these trends can help builders and renovators target their marketing efforts to meet this growing need.

Opportunities for Builders and Renovators in Perth

Perth’s data indicates a niche but expanding market for multi-generational homes. Builders and renovators have the opportunity to capitalize on this trend by offering tailored home plans and renovation services that cater to the specific needs of multi-generational families. This emerging demand is ripe for businesses looking to differentiate themselves in Perth’s competitive housing market.

National Trends in Multi-Generational Living: 2020-2024

Across Australia, interest in multi-generational living has steadily increased. Google search data from August 2020 to July 2024 shows a clear upward trend, reflecting changing family dynamics and housing preferences nationwide.

Consistent Growth in Multi-Generational Living Searches

The search term “multi-generation living” has experienced a 22% increase year-over-year across Australia, showing consistent growth over the four-year period. This steady rise indicates a broadening acceptance of multi-generational living as a viable housing option.

Demand for Specific Home Designs

Australians are not just looking for any multi-generational homes—they want specific features. Searches for “multi generational house plans with 2 kitchens” have grown by 40%, highlighting a desire for homes that provide private living spaces while maintaining the benefits of shared housing.

Peaks in Search Volumes Align with Home Planning Cycles

Searches for multi-generational house plans often peak from March to June, aligning with key home renovation and buying cycles. This seasonal pattern suggests that families are actively planning home modifications during these times, providing an opportunity for builders to target their marketing efforts effectively.

Opportunities for the Construction and Real Estate Sectors

The growing interest in multi-generational homes presents significant opportunities for builders, renovators, and real estate agents. By focusing on this expanding market, businesses can offer tailored services and home designs that meet the evolving needs of Australian families.

Comparing Perth’s Multi-Generational Living Trends to National Data

Perth’s multi-generational living trends align closely with the broader Australian market, but there are some notable differences that highlight unique opportunities for local industry players.

Similarities Between Perth and National Trends

• Rising Interest: Both Perth and the national data show increasing interest in multi-generational living, driven by shifting family dynamics and economic factors.
• Popular Design Features: Searches for terms like “multi generational house plans with 2 kitchens” are popular in both Perth and Australia-wide, reflecting a preference for homes that offer private spaces within a shared environment.
• Seasonal Peaks: Both Perth and national search data show spikes in early and mid-year months, coinciding with home planning and renovation periods.

Key Differences Highlighting Perth’s Unique Market

• Search Volumes: While Perth’s search volumes are lower due to its smaller market size, the region shows significant growth rates, reflecting a faster uptake of the trend compared to the national average.
• Higher Growth Rates: Perth’s year-over-year growth rates are notably higher, indicating that the multi-generational living trend is rapidly gaining traction in this market.
• Month-to-Month Variability: Perth’s search patterns show more variability compared to the steady national trends, suggesting a newer but rapidly emerging interest in multi-generational homes.

Conclusion: Opportunities for Perth’s Builders and Renovators

While multi-generational living is already established nationwide, Perth is showing rapid growth, making it a key market for local builders, renovators, and real estate professionals. By understanding these trends and aligning their offerings to meet the specific needs of multi-generational families, industry players can capitalize on this burgeoning market and set themselves apart in a competitive landscape.