Searching for a Small Builder in Perth is very competitive! Many small builders have not optimised their websites and will never be found via a Google search and need to rely on ‘word of mouth’. This is a very risky marketing strategy if you want your business to thrive in the peaks and troughs of the building sector.
Coming out of the COVID boom, the number of approvals for building work is dropping. This means that it is critical to position your building business to ride out a recession if/when it arrives.
Let’s explore some essential SEO techniques specifically tailored for Small Builders to improve your online visibility and attract targeted local customers.
Keyword Research for Small Builders
Keyword research is vital to target the right search terms. Understand that people search for specific services or solutions rather than just “Perth builder.” At Mrs Bloggs we have access to software tools that take the guesswork out of identifying popular search phrases related to carpentry services in Perth.
Some ideas include these below. However, every business is different. You may wish to dominate in a local area such as Joondalup or Mandurah, or you may have a specialised service. We work together with you to determine the best set of keywords and phrases to target so that we can set you up for success and business growth.
Here are some common searches for Perth Builders:
- Small renovation builders perth
- coastal builders
- Eco homes perth
- small builders perth
- small builders near me
- 2 storey homes uner $300k
- 2 storey homes under $500k
Local SEO to dominate your local area
To maximize your visibility in local search results, aim to rank in both regular organic results and the “map pack.” Start by creating a free Google Business Profile and optimizing it with complete information about your capentry services. Encourage your satisfied customers to leave reviews, as they play a crucial role in boosting your rankings.
On-Page SEO for Builders
Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility.
Content Creation to develop and show off your building niche
Create dedicated landing pages on your website for various building services you offer. Additionally, publish informative blog posts that answer common questions your customers may have. This content helps attract organic traffic and positions you as an expert in the field.
This is where Mrs Bloggs really adds value. We are experts at crafting blog posts that answer the questions people are looking for. We uncover a lot of this type of information in the keyword research phase. Blog traffic can bring a substantial amount of web traffic to your site which in turn can turn into customers. Your website MUST get traffic to get customers.
Link Building
Build high-quality backlinks to your website to improve its authority and rankings. Analyze the top-ranking pages for your target keywords, identify their backlinks, and find opportunities to acquire similar links for your site. Building backlinks can be challenging but is crucial for ranking competitively.
Technical SEO
Ensure your website is free from common technical issues that can hinder its performance in search results. Regularly audit your site to identify any problems that may prevent search engines from finding, crawling and indexing your pages. At Mrs Bloggs we have software tools that will perform this analysis which takes the guesswork away from knowing whether your website has been set up properly. Hint: most websites need improvement!
Summary
With the ever-increasing reliance on online search, implementing effective SEO strategies is essential for Builders in Perth, Western Australia, to attract local customers.
By optimizing your website, conducting keyword research, creating valuable content, building quality backlinks, and addressing technical SEO issues, you can improve your online visibility and establish a strong digital presence for your electrical business. Stay ahead of the competition and harness the power of SEO to drive more targeted traffic and grow your customer base.
Get In Touch
