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SEO Terminology: a Glossary of Search Engine Optimisation terms

Demystifying SEO …

In the ever-evolving world of online marketing, understanding the ins and outs of Search Engine Optimization (SEO) is crucial for success. However, diving into the realm of SEO can sometimes feel like stepping into a labyrinth of jargon and technical terms. From keywords to backlinks, SERPs to CTRs, it’s easy to get lost in a sea of alphabet soup.

But fear not! We are here to take the mystery away and put you on the same page as SEO experts. In this comprehensive glossary, we’ve gathered the most essential SEO terms and simplified their meanings to ensure that you can navigate the SEO landscape with confidence.

Whether you’re a business owner looking to improve your website’s visibility or a content creator seeking to optimise your content for search engines, this glossary will be your trusty guide

Are you ready? Let’s dive into the world of SEO and unlock the potential for your online presence!

Glossary of SEO Terms

SEO (Search Engine Optimization)

The process of improving a website’s visibility in search engine results to increase organic (non-paid) traffic.

Keyword – Search terms and Search phrases

A word or phrase that people use to search for information online. Identifying and targeting relevant keywords helps improve a website’s visibility in search results.

SERP (Search Engine Results Page)

The page displayed by search engines after a user enters a query. It lists relevant websites, usually consisting of a title, description, and URL.

Organic Traffic

The visitors who come to a website through unpaid search results on search engines.

On-Page SEO

Optimizing individual web pages to improve their search engine rankings. It involves optimizing content, meta tags, headings, URLs, and internal links on a website.

Off-Page SEO

Techniques used outside of a website to improve its search engine rankings. This includes acquiring backlinks from other reputable websites, social media promotion, and online reputation management.


A link from another website that points back to your website. Search engines consider backlinks as votes of confidence, so having high-quality backlinks can improve a website’s authority and search rankings.

Meta Tags

HTML tags that provide information about a web page to search engines. The two most common meta tags are the title tag (the page’s title displayed on search engine results) and the meta description (a brief summary of the page’s content).

Alt Text

A brief description of an image used in HTML code. Alt text helps search engines understand the content of images and can improve the website’s accessibility.


The process by which search engine bots systematically browse the web, discovering and indexing web pages for search results.


The process of storing and organizing web pages discovered by search engine bots. Indexed pages are considered for display in search results.

XML Sitemap

A file that lists all the pages on a website, helping search engines discover and crawl the site more efficiently.

Page Rank

An algorithm developed by Google that measures the importance of web pages based on the quantity and quality of links pointing to them. It is one of the factors that influence search engine rankings.

Canonical URL

The preferred URL that search engines should consider as the main version of a webpage. Canonical URLs help avoid duplicate content issues and consolidate link equity.

404 Error

An HTTP status code that indicates a webpage is not found. Customizing a 404 error page can provide a better user experience and help retain visitors.

CTR (Click-Through Rate)

The percentage of people who click on a specific link compared to the number of times it was displayed. Higher CTRs indicate better ad or search result performance.

Conversion Rate

The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

Mobile Optimisation

The process of adapting a website’s design, layout, and content to ensure a seamless experience for mobile users. Mobile optimization is crucial due to the increasing use of smartphones for web browsing.


Tools that provide data and insights about website performance, visitor behaviour, traffic sources, and conversions. Google Analytics is a popular example.

Search Algorithm

A set of rules and calculations used by search engines to determine the relevance and ranking of web pages in search results. Search engines regularly update their algorithms to provide more accurate and useful results.


SEO is a complex field, and these simplified explanations are meant to provide a basic understanding. If you need help ensuring your website ticks all the SEO boxes, please get in touch with Mrs Bloggs.

Once your website is ready for customers, Mrs Bloggs will then perform SEO and provide content via blog that answers your customers questions
and gives them even more reasons to choose YOU.

Let’s work together and make your website a compelling sales machine.


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Suzanne Burke
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Small Business SEO with Mrs Bloggs
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