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What is Google’s EAT and How Does it affect your Website

Are you struggling to improve your website's search engine ranking? Have you heard of E-A-T and wondered what it is and how it can impact your online presence? In this article, we will explore the concept of E-A-T and its significance for website owners and content creators. Get ready to unlock the secrets of E-A-T and elevate your website's performance.

What is E-A-T?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This concept is outlined in Google's Search Quality Evaluator Guidelines and is crucial for establishing website credibility. Expertise refers to demonstrating knowledge in a specific field, authoritativeness signifies being a leader or well-known figure, and trustworthiness involves maintaining a reliable and secure online environment. A pro-tip for improving search rankings is to regularly update website content and ensure it aligns with E-A-T principles.

Why is E-A-T Important for Your Website?

As the digital world becomes increasingly saturated with information, it has become crucial for websites to establish trust and credibility with their users. This is where E-A-T comes in - Expertise, Authoritativeness, and Trustworthiness. In this section, we will discuss why E-A-T is important for your website and how it can benefit you in multiple ways. From building trust and credibility to improving search engine ranking and attracting quality traffic, E-A-T plays a vital role in the success of your website.

1. Builds Trust and Credibility

  • Create dependable and precise content to establish trust.
  • Guarantee transparency and reference trustworthy sources for credibility.
  • Demonstrate industry expertise through thoroughly researched and comprehensive articles.

Did you know? Establishing trust and credibility is essential for gaining user loyalty and cultivating long-term relationships.

2. Improves Search Engine Ranking

  • Ensure your website's content is relevant and aligns with search intent.
  • Optimize on-page elements like title tags, meta descriptions, and headers to improve your search engine ranking.
  • Build high-quality backlinks from reputable websites to further boost your ranking.
  • Create valuable, authoritative content that positions you as an industry leader and helps improve your ranking.
  • Regularly update and maintain your website to provide accurate and current information, which can also positively impact your ranking.

Pro-tip: Consistently monitor your website's performance using analytics tools to identify areas for improvement and enhance your search engine ranking.

3. Attracts Quality Traffic

  • Optimize content: Focus on creating relevant and engaging content to attract quality organic traffic.
  • Keyword targeting: Utilize high-value keywords to draw the right audience to your website.
  • Mobile optimization: Make sure your website is mobile-friendly to reach a wider audience.

Did you know? Quality traffic leads to higher conversion rates and better user engagement.

How Does E-A-T Affect Your Website?

You may have heard of E-A-T, an acronym that stands for Expertise, Authoritativeness, and Trustworthiness. But what exactly is E-A-T and how does it affect your website? In this section, we will dive into the three components of E-A-T and discuss how they can impact the credibility and ranking of your website. By understanding the importance of E-A-T, you can make informed decisions on how to improve your website and provide valuable content for your audience. So, let's begin our exploration of E-A-T and its role in the digital world.

1. Expertise

  • Educational Content: Provide thorough, precise, and all-encompassing information within your field to demonstrate expertise.
  • Authorship: Clearly showcase author credentials and experience on articles to establish expertise.
  • Industry Recognition: Emphasize awards, certifications, or industry affiliations to strengthen your website's expertise.

2. Authoritativeness

Establishing authoritativeness is crucial for building website credibility. This can be achieved by showcasing credentials, certifications, and authoritative endorsements. Additionally, regularly publishing well-researched, accurate, and insightful content can also bolster authoritativeness. Becoming an expert in a specific niche and being recognized as an industry leader can further solidify authoritativeness, ultimately improving the website's E-A-T.

3. Trustworthiness

  • Ensure Transparency: Provide accurate and verifiable information about your organization, authors, and content creation processes.
  • Consistent Updates: Regularly update and maintain your website to reflect current and accurate information, demonstrating ongoing commitment to trustworthiness.
  • User Privacy Protection: Implement robust security measures to safeguard user data and privacy, thereby building trust and credibility.
  • Clear Communication: Use clear and honest language to communicate your brand's values, mission, and objectives to establish trust with your audience.

In 1906, the Pure Food and Drug Act was passed in the U.S., marking a significant step in ensuring the trustworthiness of food and drug products for consumers.

How Can You Improve Your Website's E-A-T?

In the ever-evolving world of search engine optimization, E-A-T has become a crucial factor in determining a website's ranking. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it refers to the level of expertise and credibility a website holds in its field. But how can you improve your website's E-A-T? In this section, we will discuss five key strategies to boost your website's E-A-T, including creating high-quality content, showcasing expertise and authority, building trust with user reviews and testimonials, optimizing for mobile and user experience, and getting backlinks from reliable sources.

1. Create High-Quality Content

  • Research your audience's needs and interests.
  • Create high-quality content that is original, valuable, and relevant.
  • Ensure accuracy and credibility by citing reliable sources.
  • Regularly update and maintain content quality.

Creating high-quality content is essential for engaging and retaining website visitors.

2. Showcase Expertise and Authority

Displaying expertise and authority on your website is crucial in establishing credibility and trust with your audience. This can be accomplished by publishing informative articles, case studies, whitepapers, and research papers that demonstrate your extensive knowledge, experience, and achievements in your field. Additionally, featuring interviews with industry experts and displaying certifications and accreditations can further bolster your website's authority.

The construction of the Eiffel Tower, completed in 1889, is a prime example of showcasing expertise and authority. The innovative design and structural integrity of the tower continue to amaze and impress visitors to this day.

3. Build Trust with User Reviews and Testimonials

  • Encourage contented customers to leave comprehensive reviews on your website and other reputable platforms.
  • Display testimonials from clients, showcasing their positive experiences with your products or services.
  • Respond to reviews and interact with users to establish a transparent and reliable online presence.

4. Optimize for Mobile and User Experience

  • Ensure mobile responsiveness for a seamless user experience.
  • Optimize website speed for quick loading on mobile devices.
  • Utilize responsive design to adapt to various screen sizes.
  • Improve navigation for easy access on mobile interfaces.
  • Enhance user experience through an intuitive interface and clear calls to action.

5. Get Backlinks from Reliable Sources

  1. Identify websites with high domain authority and relevance to your niche that are reliable sources.
  2. Reach out to these websites and propose valuable content that could earn you a backlink.
  3. Ensure the backlinks are from diverse, reputable sources to strengthen your website's authority.
  4. Regularly monitor the quality of your backlinks and address any issues promptly.
  5. Stay updated with current SEO trends to adapt your backlink strategy for continued effectiveness.


When creating content, it's crucial to include credible references to support claims and build trust with your audience. Utilize reputable sources like academic journals, industry publications, and expert opinions to enhance the E-A-T (Expertise, Authoritativeness, Trustworthiness) of your website.

Frequently Asked Questions

What is E-A-T and how does it affect your website?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google to evaluate the quality and credibility of a website. E-A-T is crucial because it can significantly impact your website's ranking in search engine results pages (SERPs).

How does E-A-T affect your website's ranking?

Google's algorithm considers E-A-T as a significant ranking factor. If your website has high E-A-T, it is more likely to rank higher in search results. On the other hand, low E-A-T can negatively affect your website's visibility and traffic.

Why is E-A-T important for SEO?

E-A-T is essential for SEO because it helps Google determine the relevance and quality of a website's content. Websites with high E-A-T are more likely to be deemed as reliable sources of information, thus appearing higher in search results.

How can you improve your website's E-A-T?

There are various ways to improve your website's E-A-T, including creating high-quality and authoritative content, obtaining backlinks from reputable sources, and having a strong online presence. It is also crucial to regularly update and review your website's content to ensure accuracy and relevance.

Does E-A-T only apply to certain types of websites?

No, E-A-T applies to all types of websites, regardless of their industry or niche. Whether you have an e-commerce site, a blog, or a service-based website, E-A-T is crucial for establishing credibility and ranking higher in search results.

Can a website recover from low E-A-T?

Yes, a website can recover from low E-A-T by improving its content quality, establishing expertise and authority in its niche, and building trust with its audience. It may take time and effort, but with consistent efforts in improving E-A-T, a website can recover and regain its ranking in search results.

Need Help with your online presence?

At Mrs. Bloggs, we specialise in elevating your online presence through tailor-made SEO services, comprehensive content strategies, and personalised digital coaching. We understand the unique challenges faced by tradies in the digital landscape and are here to guide you through, ensuring you harness the full potential of online marketing to drive business growth.

Don’t let the digital world overwhelm you. Take the first step towards transforming your online presence and attracting new customers with ease.

Let our expertise pave the way for your digital success, ensuring you stand out in the crowded market and attract the customers you deserve.

Reach out to us at or call Suzanne directly on 0423 268 606 to schedule a free consultation.

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