Painters grow their business with website SEO
Searching for a Painter in Perth is difficult! Trust me, I have tried. It seems that most Painters and painting teams do not maintain a strong digital presence. Despite being a commonly searched trade, most local painters will sadly never show up in Google or Bing search results. This means that there is enormous opportunity for Painters that want to grow their business, to rank on the first page of search results in their local area. Let’s explore some essential SEO techniques specifically tailored for painters to improve your online visibility and attract targeted local customers. Keyword Research for Painters Keyword research is vital to target the right search terms. Understand that people search for specific services or solutions rather than just “painter.” At Mrs Bloggs we have access to software tools that take the guesswork out of identifying popular search phrases related to painting services in Perth. Some ideas include these below. However, every business is different. You may wish to dominate in a local area such as Joondalup or Mandurah, or you may have a specialised service. We work together with you to determine the best set of keywords and phrases to target so that we can set you up for success and business growth. Here are some common searches for Perth Painters: Interior painters Perth Exterior Painters Perth Commercial Painters Perth Best Painters Perth Residential Painters Perth Wall Painters Perth (!!) Painters Perth – northern suburbs Cheap Painters Perth (not the best one to rank for!) Local SEO to dominate your local area To maximize your visibility in local search results, aim to rank in both regular organic results and the “map pack.” Start by creating a free Google Business Profile and optimizing it with complete information about your capentry services. Encourage your satisfied customers to leave reviews, as they play a crucial role in boosting your rankings. On-Page SEO Painters Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility. Content Creation to develop and show off your painting and decorating expertise Create dedicated landing pages on your website for various carpenter services you offer. Additionally, publish informative blog posts that answer common questions your customers may have. This content helps attract organic traffic and positions you as an expert in the field. This is where Mrs Bloggs really adds value. We are experts at crafting blog posts that answer the questions people are looking for. We uncover a lot of this type of information in the keyword research phase. Blog traffic can bring a substantial amount of web traffic to your site which in turn can turn into customers. Your website MUST get traffic to get customers. Link Building Build high-quality backlinks to your website to improve its authority and rankings. Analyze the top-ranking pages for your target keywords, identify their backlinks, and find opportunities to acquire similar links for your site. Building backlinks can be challenging but is crucial for ranking competitively. Technical SEO Ensure your website is free from common technical issues that can hinder its performance in search results. Regularly audit your site to identify any problems that may prevent search engines from finding, crawling and indexing your pages. At Mrs Bloggs we have software tools that will perform this analysis which takes the guesswork away from knowing whether your website has been set up properly. Hint: most websites need improvement! Summary With the ever-increasing reliance on online search, implementing effective SEO strategies is essential for Painters in Perth, Western Australia, to attract local customers. By optimizing your website, conducting keyword research, creating valuable content, building quality backlinks, and addressing technical SEO issues, you can improve your online visibility and establish a strong digital presence for your painting business. Stay ahead of the competition and harness the power of SEO to drive more targeted traffic and grow your customer base. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
Local SEO for Construction using Voice Search
As more people turn to voice-activated devices like Siri, Alexa, and Google Assistant, it’s essential for businesses to understand and adapt to this technology. What is Voice Search? Voice search allows users to speak their queries to a device instead of typing them into a search engine. With the growing popularity of smart speakers and voice-activated mobile devices, voice search is on the rise. The Rise of Voice Search: Key Statistics Voice search is not just a passing trend; it’s a revolution in how we interact with technology. Juniper Research https://www.juniperresearch.com/ predicts that in 2024, there will be over 8 billion digital voice assistants in use worldwide. This shift presents a significant opportunity for businesses to optimize their online presence for voice search. Why Voice Search Matters for Every Business User Experience Voice search provides a faster and more convenient way for potential clients to find information about your services. When people are on the go or working on a project, they can simply ask their device for the best home builder or – insert your service here! – near them. Local SEO Advantage Many voice searches are location-specific. For instance, someone might ask, “Find a home builder near me.” By optimizing your content for local SEO and voice search, you can increase your chances of appearing in these local search results, driving more traffic to your website. Long-Tail Keywords Voice searches tend to be longer and more conversational than text searches. This shift towards natural language means that optimizing your content with long-tail keywords can help you rank better in voice search results. For example, instead of targeting “home builders Sydney,” you might focus on phrases like “experienced home builders in Sydney for custom homes.” How to Optimize for Voice Search Claim and Optimize Your Google Profile Ensure your business is listed accurately on Google. Include all relevant details such as your address, phone number, business hours, and a description of your services. This helps Google understand your business and improves your chances of appearing in local voice searches. Use Conversational Language Write your website content in a natural, conversational tone. Answer common questions that potential clients might ask, such as “What are the best materials for home building?” or “How do I choose a reliable construction company?” Focus on Mobile Optimization Since many voice searches are conducted on mobile devices, it’s crucial to have a mobile-friendly website. Ensure your site loads quickly, is easy to navigate, and provides a seamless user experience on all devices. Create FAQ Pages Develop comprehensive FAQ pages that address common queries related to your services. Use a question-and-answer format to align with how people phrase their voice search queries. For example, “How much does it cost to build a custom home in Melbourne?” Embracing the Future As the increasing use of voice search grows, you need to keep adapting your website and online presence to keep up. Your website is not a ‘set and forget’. Google favours those that have current content and keep updating their content. If you want help optimising your website for local search and voice search, get in touch with Mrs Bloggs. Leave all the nerdy stuff to me and enjoy focusing on your core business, while I ensure you keep up with the fast-moving digital world. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
How Small Builders use SEO to boost website Enquiries
Searching for a Small Builder in Perth is very competitive! Many small builders have not optimised their websites and will never be found via a Google search and need to rely on ‘word of mouth’. This is a very risky marketing strategy if you want your business to thrive in the peaks and troughs of the building sector. Coming out of the COVID boom, the number of approvals for building work is dropping. This means that it is critical to position your building business to ride out a recession if/when it arrives. Let’s explore some essential SEO techniques specifically tailored for Small Builders to improve your online visibility and attract targeted local customers. Keyword Research for Builders Keyword research is vital to target the right search terms. Understand that people search for specific services or solutions rather than just “Perth builder.” At Mrs Bloggs we have access to software tools that take the guesswork out of identifying popular search phrases. Some ideas include these below. However, every business is different. You may wish to dominate in a local area such as Joondalup or Mandurah, or you may have a specialised service. We work together with you to determine the best set of keywords and phrases to target so that we can set you up for success and business growth. Here are some common searches for Builders that are targeted to a specific area or region: Coastal home builder Illawarra Dunsborough holiday home builder Wollongong Builder Sydney North Shore Builder Perth Renovation builder near me Local SEO to dominate your local area To maximize your visibility in local search results, aim to rank in both regular organic results and the “map pack.” Start by creating a free Google Business Profile and optimizing it with complete information about your capentry services. Encourage your satisfied customers to leave reviews, as they play a crucial role in boosting your rankings. On-Page SEO for Builders Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility. Content Creation to develop and show off your building niche Create dedicated landing pages on your website for various building services you offer. Additionally, publish informative blog posts that answer common questions your customers may have. This content helps attract organic traffic and positions you as an expert in the field. This is where Mrs Bloggs really adds value. We are experts at crafting blog posts that answer the questions people are looking for. We uncover a lot of this type of information in the keyword research phase. Blog traffic can bring a substantial amount of web traffic to your site which in turn can turn into customers. Your website MUST get traffic to get customers. Link Building Build high-quality backlinks to your website to improve its authority and rankings. Analyze the top-ranking pages for your target keywords, identify their backlinks, and find opportunities to acquire similar links for your site. Building backlinks can be challenging but is crucial for ranking competitively. Technical SEO Ensure your website is free from common technical issues that can hinder its performance in search results. Regularly audit your site to identify any problems that may prevent search engines from finding, crawling and indexing your pages. At Mrs Bloggs we have software tools that will perform this analysis which takes the guesswork away from knowing whether your website has been set up properly. Hint: most websites need improvement! Summary With the ever-increasing reliance on online search, implementing effective SEO strategies is essential for Builders in Perth, Western Australia, to attract local customers. By optimizing your website, conducting keyword research, creating valuable content, building quality backlinks, and addressing technical SEO issues, you can improve your online visibility and establish a strong digital presence for your electrical business. Stay ahead of the competition and harness the power of SEO to drive more targeted traffic and grow your customer base. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone * What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
Get Clients Fast: Proven Strategies for Builders, Renovators, Trades
Your Essential Guide to Attracting New Business By Suzanne Burke, from Ask Mrs Bloggs Let’s Get Stuck In In this guide, we are going to uncover a treasure trove of straightforward, effective strategies aimed at boosting your business, grabbing attention, and reeling in new customers like never before. Whether you’re a seasoned pro looking to shake things up, or you’re just starting out and eager to make your mark, there’s something here for you. We’ve laid out everything you need to know about attracting clients quickly, what really works and what doesn’t, and how you can get the best bang for your buck without wasting precious time. So, buckle up and get ready to dive deep – this guide is your first step towards mastering the art of fast, efficient customer acquisition, tailored just for businesses like yours! Before We Get Started Before we get started, let’s make sure we’re all on the same page about where your business stands right now. First off, take a moment to think about your website. It’s isyour business’s online home, and it’s super important that it’s up to date. If it’s been more than five years since you last gave it a spruce up, then it’s time to get that sorted – and quickly!A business with a website that looks ‘so 1995’ is just not going to cut it. If you want an honest assessment of your website (free), just let us know, we are here to help and give you pointers in the right direction. Next, let’s talk social media. At a minimum, you should be rocking a Facebook page and an Instagram account. If you’re not there yet, no worries – but it’s something you’ll want to get onto ASAP. These platforms are your go-to for connecting with your crowd, showing off what you do best, and bringing in new business. Alright, now that we’ve got that covered, you’re ready to jump in and start making the most of the strategies in this guide. Let’s do this! The Strategies – At a Glance Strategy Indicative Cost Likelihood of Conversion Time to Convert Paid Search Advertising Medium – High Medium – High Instant – Weeks Google Business Profile Free High Days – Weeks Local SEO on website Low – Medium High Weeks – Months Establish a B2B relationship Low High Days – Weeks Organic Social Media Low Medium Days – Weeks Facebook Groups Low Medium – High Instant, Days – Weeks Social Media Advertising Medium Medium Days – Weeks Video Content Low – Medium Medium Days – Weeks Online Trade Directories Free – Low – Medium Medium – High Days – Weeks Customer Reviews Free High Days – Weeks Email Marketing Low Medium Weeks Content Marketing & Blogging Low – Medium Medium Weeks – Months Referral Programs Low – Medium High Weeks – Months Vehicle Branding Medium Low – Medium Months Flyers and Direct Mail Low – Medium Low – Medium Weeks – Months Networking Low – Medium Medium Weeks – Months Offer Free Consultations Low Medium Days – Weeks Local Radio or Newspaper Medium – High Low – Medium Weeks – Months Sponsor Local Events&Teams Medium Low – Medium Weeks – Months Trade Shows and Events High Medium Days – Weeks Paid Search Advertising Run paid ads on search engines like Google and Bing. Focus on high-intent keywords and ensure your website has clear methods to be contacted e.g. phone, contact form so that when potential customers arrive at your website, it is easy for them to take the next step and contact you. Snapshot Cost: Medium – High Likelihood on Conversion: Medium – High Time to Convert: Instant – Weeks Advantages: Quick results, highly targeted (geographic and by matching user search terms. g. Plumber Perth), and easy to measure. What to watch for: It can be expensive if you are targeting high-competition keywords. A click on an ad can cost anywhere from $0.50 to $30.00 depending on your niche! The good news is that you can put a cap on your daily spending to make sure the cost does not unexpectedly blow out. Using paid search ads requires constant monitoring and optimization. Mrs Bloggs comment This is my absolute NUMBER ONE way for any business to get traffic to their website FAST.However. Be warned. If your website looks like ‘1995 is calling’, you can get all the traffic you like, but you will struggle to get inquiries!! If you want a FREE assessment of your website, please contact me at ask@mrsbloggs.com for honest, obligation-free feedback. Google Business Profile Create a listing for your business on Google. Ensure all information is accurate and complete, upload high-quality images, and encourage satisfied customers to leave positive reviews. Snapshot Cost: Free Likelihood on Conversion: High Time to Convert: Days – Weeks Advantages: it is FREE, increases local visibility, improves trust and boosts local SEO. What to watch for: Requires regular monitoring, can get negative reviews, and needs consistent NAP (Name, Address, Phone number) across the web. Mrs Bloggs comment Getting a Google Business Profile is FREE and EASY to set up. Setting this up is an absolute no-brainer. Get started now =>Learn more about getting a Google Business Profile here. Website Local SEO Local Website SEO optimization is vital for tradies as it enhances their online visibility when potential customers in their locality search for services they offer. If you have a website, SEO is ESSENTIAL. SEO involves optimizing your website and online content to rank higher in local search results, making your business easier to find in search results. Advantages: Rank higher in search results when local customers are looking for your trade services. Many aspects of local SEO can be implemented at a low cost, especially if you do it yourself, it does not need to be expensive. What to watch for: there are many businesses offering expensive SEO contracts. You do NOT need to sign up for these. However, it is important to note that SEO is not ‘set and
How much does SEO cost?
How Much Does SEO Cost? A Guide for Businesses in Australia If you run a small business in Australia, you’ve likely heard about Search Engine Optimization (SEO). But determining how much SEO should cost can feel like navigating a maze. Here’s an article to demystify those costs for you and provide guidance based on industry best practices often discussed on platforms like SEMrush. Why is SEO Essential for Small Businesses? Before diving into costs, it’s crucial to understand the value SEO brings. When done correctly, SEO can increase your website’s visibility on search engines, driving more quality traffic to your site and ultimately leading to more clients. For some industries like construction where word-of-mouth also plays a significant role, SEO helps bolster your online reputation as well. What Does Basic SEO Involve? Platforms like SEMrush recommend basic SEO services such as keyword research, on-page SEO changes, and optimizing meta descriptions. These services are ESSENTIAL and the bare minimum you need to do to your website so that Google can read it properly. You might expect to pay between $1,000 to $3,000 per month in Australia. Prices can fluctuate depending on the complexity of your website and the level of competition in your industry. What About Comprehensive SEO Strategies? More advanced SEO strategies might include services such as content creation, technical SEO, and backlinking strategies. These plans can cost anywhere from $3,000 to $6,000 per month. These tactics are aimed at sustainable growth and are recommended for those seeking long term business growth. Can Offshore Services Provide a Cheaper Alternative? While offshore services may promise low costs, they also come with their own sets of risks, such as: Quality Concerns: Low prices often mean low quality, which could ultimately hurt your site’s ranking. Communication Barriers: Language differences could lead to misunderstandings and poorly executed strategies. Accountability: It’s often more difficult to hold offshore agencies accountable for results, something that platforms like SEMrush frequently caution against. It is not uncommon for offshore companies or individuals to stop replying to emails or to have significant internet outages in their region, thus bring instability and unreliability into your service. Are Big Agencies the Answer? Though large agencies offer comprehensive solutions and have a reputation for expertise, they may not be the best fit for small businesses: Cost: These agencies often have higher overhead costs, which can get passed on to you. Impersonal Service: Bigger agencies often have many clients to manage, which could mean less personalised attention for your business. If you do not want to be treated like just a ‘number’ then avoid. Generic Strategies: Large agencies might use a one-size-fits-all approach, which is usually not the best for niche industries like construction. In my experience, the wheels also turn very slowly. What I mean by this, is that they often only spend a small slice of time on your website per month and as such the traffic growth can take quite a while to kick in. Lack of Reporting: clients report that they do not know what is being done from month to month and feel like they are not getting good ‘bang for their buck’. Often once the initial few months of work is done, these agencies lean back and collect their monthly fee and perform just an hour or so of work. This will NEVER happen with MRS Bloggs. At Mrs Bloggs you get a montly run-sheet of all the work that has taken place, and a plan for the upcoming month. Every single month. What to Look For in an Ideal SEO Partner? SEMrush, AhRefs and other major SEO software platforms recommend looking for local SEO Agencies that provide the following: Customisable Plans: Choose an agency or small business that offers tailor-made solutions. Mrs Bloggs works with you to determine which services you need to attract customers to and tailors your SEO plan to attract your ideals customers to your business. Transparent Reporting: You should have access to regular reports and updates on your SEO campaign. Mrs Bloggs provides monthly reports of work completed, work planned and tracks your progress for you. With Mrs Bloggs you are guided every step of the way, safe in the knowledge your website is in good hands. Expertise in Your Industry: An agency with experience in the construction sector would be beneficial. Mrs Blogg has 15 years construction experience, 30 years IT experience, 20 years of technical writing skills and is a HIA Award Winning business manager at the WA and National level (and also a HIA Awards judge of over 10 yeaers). I love the construction sector, I love working with people in construction and I love helping people in construction improve and grow their businesses. Conclusion SEO is an investment that can deliver significant returns if done right. While the costs may vary, understanding what you are paying for can go a long way. It’s crucial to avoid going too cheap with offshore services or too broad with large agencies. Instead, look for a balanced, expert solution that suits your business needs. With MRS Bloggs, we build solid relationships with our clients and work hand-in-hand to help you achieve online business growth with a tailored and sustainable strategy. We know what we are doing. We know construction. We love the tech world and we love SEO. We look forward to becoming your trusted partner in construction. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
Perth Landscapers increase customers thanks to website SEO
Searching for a Landscaper in Perth is difficult! Trust me, I have tried. It seems that most Landscapers and gardening services are content with ‘word of mouth’ and do not maintain a strong digital presence. Despite being a commonly searched trade, most local landscapers and gardening services will sadly never show up in Google or Bing search results. This means that there is enormous opportunity for Landscapers that want to grow their business, to rank on the first page of search results in their local area. Let’s explore some essential SEO techniques specifically tailored for landscapers to improve your online visibility and attract targeted local customers. Keyword Research for Landscapers Keyword research is vital to target the right search terms. Understand that people search for specific services or solutions rather than just “landscaper.” At Mrs Bloggs we have access to software tools that take the guesswork out of identifying popular search phrases related to carpentry services in Perth. Some ideas include these below. However, every business is different. You may wish to dominate in a local area such as Joondalup or Mandurah, or you may have a specialised service. We work together with you to determine the best set of keywords and phrases to target so that we can set you up for success and business growth. Here are some common searches for Perth Landscapers: Affordable Landscaping Perth Landscaper Perth reviews Landscaping packages Perth (huge opportunity here!) Small garden landscaping Perth Landscaping Perth northern suburbs Commerical Landscaping Perth Local SEO to dominate your local area To maximize your visibility in local search results, aim to rank in both regular organic results and the “map pack.” Start by creating a free Google Business Profile and optimizing it with complete information about your capentry services. Encourage your satisfied customers to leave reviews, as they play a crucial role in boosting your rankings. On-Page SEO Landscapers Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility. Content Creation to develop and show off your painting and decorating expertise Create dedicated landing pages on your website for various carpenter services you offer. Additionally, publish informative blog posts that answer common questions your customers may have. This content helps attract organic traffic and positions you as an expert in the field. This is where Mrs Bloggs really adds value. We are experts at crafting blog posts that answer the questions people are looking for. We uncover a lot of this type of information in the keyword research phase. Blog traffic can bring a substantial amount of web traffic to your site which in turn can turn into customers. Your website MUST get traffic to get customers. Link Building Build high-quality backlinks to your website to improve its authority and rankings. Analyze the top-ranking pages for your target keywords, identify their backlinks, and find opportunities to acquire similar links for your site. Building backlinks can be challenging but is crucial for ranking competitively. Technical SEO Ensure your website is free from common technical issues that can hinder its performance in search results. Regularly audit your site to identify any problems that may prevent search engines from finding, crawling and indexing your pages. At Mrs Bloggs we have software tools that will perform this analysis which takes the guesswork away from knowing whether your website has been set up properly. Hint: most websites need improvement! Summary With the ever-increasing reliance on online search, implementing effective SEO strategies is essential for Landscapers in Perth, Western Australia, to attract local customers. By optimizing your website, conducting keyword research, creating valuable content, building quality backlinks, and addressing technical SEO issues, you can improve your online visibility and establish a strong digital presence for your landscaping business. Stay ahead of the competition and harness the power of SEO to drive more targeted traffic and grow your customer base. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
Bricklayers get ongoing work with effective SEO
Searching for a Bricklayer in Perth is difficult! Trust me, I have tried. It seems that most bricklayers and bricklaying teams do not maintain a strong digital presence. Despite being a commonly searched trade, most local brickies will sadly never show up in Google or Bing search results. This means that there is enormous opportunity for Bricklayers that want to grow their business, to rank on the first page of search results in their local area. Let’s explore some essential SEO techniques specifically tailored for bricklayers to improve your online visibility and attract targeted local customers. Keyword Research for Bricklayers Keyword research is vital to target the right search terms. Understand that people search for specific services or solutions rather than just “bricklayer.” At Mrs Bloggs we have access to software tools that take the guesswork out of identifying popular search phrases related to carpentry services in Perth. Some ideas include these below. However, every business is different. You may wish to dominate in a local area such as Joondalup or Mandurah, or you may have a specialised service. We work together with you to determine the best set of keywords and phrases to target so that we can set you up for success and business growth. Here are some common searches for Perth Brickies: Bricklayers perth small jobs perth bricklaying rates perth bricklayer cost bricklaying teams wanted perth bricklayer near me peth bricklaying and plastering peth bricklayers bricklayer perth gumtree Local SEO to dominate your local area To maximize your visibility in local search results, aim to rank in both regular organic results and the “map pack.” Start by creating a free Google Business Profile and optimizing it with complete information about your capentry services. Encourage your satisfied customers to leave reviews, as they play a crucial role in boosting your rankings. On-Page SEO Bricklayers Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility. Content Creation to develop and show off your carpentry expertise Create dedicated landing pages on your website for various carpenter services you offer. Additionally, publish informative blog posts that answer common questions your customers may have. This content helps attract organic traffic and positions you as an expert in the field. This is where Mrs Bloggs really adds value. We are experts at crafting blog posts that answer the questions people are looking for. We uncover a lot of this type of information in the keyword research phase. Blog traffic can bring a substantial amount of web traffic to your site which in turn can turn into customers. Your website MUST get traffic to get customers. Link Building Build high-quality backlinks to your website to improve its authority and rankings. Analyze the top-ranking pages for your target keywords, identify their backlinks, and find opportunities to acquire similar links for your site. Building backlinks can be challenging but is crucial for ranking competitively. Technical SEO Ensure your website is free from common technical issues that can hinder its performance in search results. Regularly audit your site to identify any problems that may prevent search engines from finding, crawling and indexing your pages. At Mrs Bloggs we have software tools that will perform this analysis which takes the guesswork away from knowing whether your website has been set up properly. Hint: most websites need improvement! Summary With the ever-increasing reliance on online search, implementing effective SEO strategies is essential for Bricklayers in Perth, Western Australia, to attract local customers. By optimizing your website, conducting keyword research, creating valuable content, building quality backlinks, and addressing technical SEO issues, you can improve your online visibility and establish a strong digital presence for your bricklaying business. Stay ahead of the competition and harness the power of SEO to drive more targeted traffic and grow your customer base. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
Why Your Perth Business Needs SEO Now More Than Ever
If you’re involved in the construction or home improvement sector in Perth, you might be wondering about how to elevate your business online in the midst of so much competition. One powerful strategy is SEO that delivers long-term benefits is Search Engine Optimisation. Getting Your Business Found Online More Perth residents are harnessing the internet than ever before. Countless individuals use search engines such as Google and Bing every day to find answers, products, and services. Making your business visible on search engines ensures you tap into this steady stream of potential clients. SEO to Help You Rise above the Your Competitors New Perth businesses emerge every day, and without a strong online presence, your brand risks being overshadowed. SEO can catapult your business to the top tiers of search engine results pages (SERPs), ensuring prospects discover you before your competitors. Local SEO and the Power of Mobile Search Smartphone use has transformed how we seek information. Searches such as “top carpenter near me” or “best tile supplier in Perth” are increasingly frequent. Most of these search queries culminate in actual business interactions or what we call in the biz, ‘conversions’. By tailoring your website for local SEO, you can dramatically BOOST the chances of attracting these potential clients. Cultivate Trust and Establish Credibility Being prominent on SERPs isn’t solely about drawing clicks. It’s an endorsement of your enterprise’s credibility. Users generally tend to trust businesses listed on Google’s first page compared to those buried deeper. Investing in SEO equates to investing in your brand’s digital reputation. Enduring Benefits of SEO Contrastingly with paid ads, where traffic grinds to a halt once your campaign is over, SEO provides enduring results. Once you secure a prominent rank on search engines, maintaining that position is usually achievable with maintenance, assuring a consistent influx of organic traffic. Remarkable ROI with SEO Initiating SEO demands an investment, but the return on investment (ROI) is outstanding. SEO leads boast a 14.6% close rate, starkly contrasting the 1.7% for outbound leads like printed adverts. Clearly, SEO not only delivers traffic but also ensures quality leads that convert into tangible business. Adapting to Evolving User Habits Technological advancements like voice searches, augmented/virtual reality (AR/VR), and mobile-optimised websites are reshaping online search behaviours. Staying updated with SEO trends ensures your Perth-based construction or home improvement business remains accessible and relevant, irrespective of technological shifts. SEO: Future-proofing your business for touch economic times ahead With looming economic uncertainties and a potential recession looming, businesses, especially in sectors like construction and home improvement, will be looking to minimise costs. Traditional advertising can be costly and less effective. SEO offers a more cost-effective way to get in front of potential customers. By optimising your online presence, you can reduce your dependency on pricier advertising methods and achieve better ROI, making your business more resilient in tough economic times. Summary Establishing a strong online presence in Perth is essential for businesses that want to survive and thrive in the long-term. SEO isn’t just tech jargon; it’s a lifeline for your business. By prioritising SEO, you set your business on a trajectory for visibility, competitiveness and success in an unpredictable economic landscape. More articles you might find interesting…. Why Your Perth Business Needs SEO Now More Than Ever Learn more Carpenters get MORE website traffic with SEO Strategies Learn more What is the Difference between SEM and SEO? SEO vs SEM. Learn more Send an EnquiryAre you ready to 10x your enquiries? Let’s get started. Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template
Carpenters get MORE website traffic with SEO Strategies
Searching for a Carpenter in Perth is difficult! Trust me, I have tried. It seems that carpenters often do not maintain a strong digital presence. Despite being one of the most commonly searched trades by homeowners, most local Carpenters will sadly never show up in Google or Bing search results. This means that there is enormous opportunity for Carpenters that want to grow their business, to rank on the first page of search results in their local area. Let’s explore some essential SEO techniques specifically tailored for carpenters to improve your online visibility and attract targeted local customers. Keyword Research for Carpenters Keyword research is vital to target the right search terms. Understand that people search for specific services or solutions rather than just “carpenter.” At Mrs Bloggs we have access to software tools that take the guesswork out of identifying popular search phrases related to carpentry services in Perth. Some ideas include these below. However, every business is different. You may wish to dominate in a local area such as Joondalup or Mandurah, or you may have a specialised service. We work together with you to determine the best set of keywords and phrases to target so that we can set you up for success and business growth. Firstly, what type of carpenter are you? Next, do you know what phrases your customers are using to look for you? They may not be the same! Here are some common searches for Perth Carpenters: Framing Carpenter Perth Finish Carpenter Perth Joiner Perth Flooring Carpenter Perth Carpentry and Roofing Fixing Carpenter Perth Patio Carpenter Carpenter near me Perth carpenter for home renovation Solar panel installation Perth Electrical repairs for industrial facilities in Western Australia Electrical appliance installation Perth Perth carpenter for owner-builders or builders Local SEO to dominate your local area To maximize your visibility in local search results, aim to rank in both regular organic results and the “map pack.” Start by creating a free Google Business Profile and optimizing it with complete information about your capentry services. Encourage your satisfied customers to leave reviews, as they play a crucial role in boosting your rankings. On-Page SEO Carpenters Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility. Content Creation to develop and show off your carpentry expertise Create dedicated landing pages on your website for various carpenter services you offer. Additionally, publish informative blog posts that answer common questions your customers may have. This content helps attract organic traffic and positions you as an expert in the field. This is where Mrs Bloggs really adds value. We are experts at crafting blog posts that answer the questions people are looking for. We uncover a lot of this type of information in the keyword research phase. Blog traffic can bring a substantial amount of web traffic to your site which in turn can turn into customers. Your website MUST get traffic to get customers. Link Building Build high-quality backlinks to your website to improve its authority and rankings. Analyze the top-ranking pages for your target keywords, identify their backlinks, and find opportunities to acquire similar links for your site. Building backlinks can be challenging but is crucial for ranking competitively. Technical SEO Ensure your website is free from common technical issues that can hinder its performance in search results. Regularly audit your site to identify any problems that may prevent search engines from finding, crawling and indexing your pages. At Mrs Bloggs we have software tools that will perform this analysis which takes the guesswork away from knowing whether your website has been set up properly. Hint: most websites need improvement! Summary With the ever-increasing reliance on online search, implementing effective SEO strategies is essential for Carpenters in Perth, Western Australia, to attract local customers. By optimizing your website, conducting keyword research, creating valuable content, building quality backlinks, and addressing technical SEO issues, you can improve your online visibility and establish a strong digital presence for your electrical business. Stay ahead of the competition and harness the power of SEO to drive more targeted traffic and grow your customer base. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
What is the Difference between SEM and SEO? SEO vs SEM.
What is the meaning of SEO and SEM? Search engines such as Google and Bing play a crucial role in connecting businesses with their target audience. As a business owner or marketer, you’ve probably come across the terms “SEM” and “SEO” when discussing search engine marketing strategies. While they may sound similar, SEM and SEO are distinct approaches with unique benefits. Let us break down for you. What is SEM: Search Engine Marketing? SEM stands for Search Engine Marketing. SEM refers to the use of PAID advertising to enhance a website’s visibility in search engine results pages. This approach involves creating and optimising targeted ads that are displayed when users search for specific keywords or phrases. The core component of SEM is pay-per-click (PPC) advertising. This where your business pays each time someone clicks on one of your ads. Paid advertising online is generally via Google and Bing but can also be platform specific such as Amazon ads or Youtube ads. With Google Ads, your ads are displayed based on various factors that you can configure to suit your business. These variables include bid amount, keyphrases, geographic areas and more. Advertisers pay only when users click on their ads, hence the name “pay-per-click.” SEM offers several advantages including: It allows businesses to quickly gain visibility and generate website traffic. SEM ensures immediate exposure for your brand. SEM enables precise targeting, as you can choose specific keywords, locations, demographics and even the time of day to display your ads. This level of control makes SEM an effective tool for reaching a specific audience and maximizing your return on investment (ROI). SEO: Search Engine Optimisation of your business website SEO stands for Search Engine Optimization and this refers to the practice of optimising a website to improve its organic visibility in search engine results. In simpler terms, it involves making strategic changes to your website’s structure, content and other elements to rank higher in search engine rankings. Effective SEO requires an understanding of how search engines work and leveraging that knowledge to improve a website’s visibility to both users and search engines. The key benefits of SEO for any website are: It is an effective long-term and sustainable strategy. By optimizing your website for relevant keywords and providing valuable content, you increase the likelihood of ranking higher in search results. Higher rankings lead to increased organic traffic, brand credibility, and customer trust. Once you are ranking organically, you can decrease the spend on Google ads, which means in the long term, SEO is an investment that will deliver long term ROI (Return on Investment). SEO vs SEM – Key Differences To summarize, the key differences between SEM and SEO are : Payment: SEM involves paid advertising, where you pay for clicks on your ads, while SEO is a non-paid, organic approach. Speed of Results: SEM offers immediate visibility and traffic, while SEO takes time to climb up the rankings and generate organic traffic. Control: SEM provides precise control over targeting parameters like keywords, location, and demographics, while SEO’s reach is primarily determined by search engine algorithms. Cost Structure: SEM’s cost structure is based on bidding for keywords, while SEO requires investments in time, resources and expertise to optimis your website. Longevity: SEM’s benefits are short-term and cease when you stop paying for ads, while SEO’s benefits are long-term and sustainable, even if you reduce optimisation efforts. SEO or SEM which is better? Both SEM and SEO are valuable strategies in search engine marketing, each with its unique advantages. SEM offers immediate visibility and precise targeting through paid advertising, while SEO focuses on organic rankings and long-term sustainability. Understanding the differences between SEM and SEO allows you to make informed decisions based on your marketing goals, budget and timeline. Effectively you are looking at SEO vs paid search, or in other words, organic traffic vs paid traffic. They both have a place. A well-rounded marketing strategy will usually combine both SEM and SEO, leveraging their strengths to achieve optimal results for your business. More articles you might find interesting…. Carpenters get MORE website traffic with SEO Strategies Learn more What is the Difference between SEM and SEO? SEO vs SEM. Learn more What are Long Tail Keywords? Unlock the key to Local SEO Success. Learn more Contact us Send an EnquiryAre you ready to 10x your enquiries? Let’s get started. Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template
What are Long Tail Keywords? Unlock the key to Local SEO Success.
What are keywords and why are they important? Before we discuss long tail keywords, it is important to understand the importance of keywords within the context of SEO (Search Engine Optimisation). In short, a keyword is a specific word or phrase that people type into search engines when they’re looking for information, products or services online. Keywords are crucial because search engines use them to understand what a webpage is about. By optimising a website with relevant keywords, businesses can increase their chances of appearing in search engine results when someone searches for those specific keywords. What are Long Tail Keywords and Why do they matter? Imagine you’re are looking for a painter to paint the exterior of your home. If you simply type ‘Painter’ you will be overwhelmed with results, and many will not be relevant. This search term is too broad. Similarly, if you are optimising your website, you do not want to simply target the word ‘Painter’. It is simply not specific enough. For example, let’s say someone wants to find a professional painter to paint their house. They might search for a keyword like “experienced house painter North Perth” or “affordable residential painting service Wembley.” A painter’s website that contains keywords such as ‘experienced’, ‘affordable’, ‘residential’ will likely help the website get matched to the search query. BUT those that also target the location too are likely to end up at the very top of the Google search results. Bingo! This is where you want to be. These longer phrases help to match you with your perfect clients and are what we refer to as long tail keywords. Long Tail Keywords can increase conversion rates Long tail keywords allow consumers to narrow down their online search to just a few businesses providing the services they are looking for. If your website content correctly targets long tail keywords, you will get enquiries from potential customers that are from your target locations who also want your specific service. This is the ideal enquiry. No time wasted telling people ‘we don’t provide that type of service’ or ‘your location is not in our service area’. Instead you have pre-qualified customers lining up (virtually!). Long Tail Keywords are perfect for Local SEO When it comes to local businesses in Perth, Western Australia, optimising for long tail keywords is a game-changer. For example, if you operate a cleaning business in Perth, targeting a broad keyword like “cleaner” may expose you to intense competition from cleaning services worldwide. However, by incorporating long tail keywords with local intent, such as “domestic cleaner in Perth, Western Australia” or “end of lease cleaner in Fremantle,” you significantly increase the likelihood of appearing in search results when Perth locals are seeking cleaning services. This focused approach ensures that your business reaches the right audience at the right time, driving qualified leads and conversions. Get More Customers that are ready to purchase Long tail keywords align with consumers who are closer to the purchasing stage. These individuals are actively searching for specific services, indicating their readiness to engage with a service provider. By optimising your website with long tail keywords that match these specific needs, you can attract motivated customers and in turn, increase your conversion rates. Summary Long tail keywords empower local construction businesses in Australia, to stand out amidst digital competition. By using specific and location-based phrases, builders and construction businesses can enhance their visibility, connect with their target audience and maximise their local SEO success. Contact us
Boost Your Small Business with HubSpot CRM – It is FREE
World Leading CRM for Small Businesses Effectively managing customer relationships is vital for every business’s success. HubSpot CRM steps in to provide a best-in-class system to help you manage this. This powerful software solution offers a wealth of benefits and user-friendly features designed specifically for small businesses. Let’s explore why HubSpot CRM is the ultimate choice to drive growth and success. But first, what is a CRM? A CRM, or Customer Relationship Management, is a tool that helps businesses keep track of their interactions with customers. It’s like a digital address book that stores information about your customers, such as their contact details, purchase history, and preferences. With a CRM, you can stay organised, manage customer relationships more effectively and provide personalised experiences. It’s like having a personal assistant that helps you remember important details and ensures you give each customer the attention they deserve. Hubspot is one of the leading CRM’s for small business. Keep reading to learn why! HubSpot’s Easy-to-Use Interface One of the standout features of HubSpot CRM is its simplicity. The software’s user-friendly interface and intuitive navigation make it incredibly easy to manage customer interactions. With HubSpot CRM, you can bid farewell to the days of grappling with complicated spreadsheets or overwhelming software. Its straightforward design empowers you to focus on providing excellent services to your customers without the need for extensive training or IT support. Cost-Effective Excellence: Free for Small Businesses!!! Every dollar counts for small businesses and HubSpot CRM understands this. The software is completely free to use, making it an ideal choice for budget-conscious entrepreneurs. Yes, you heard that right! FREE! By eliminating upfront costs, HubSpot CRM allows you to invest your hard-earned money in other crucial areas like marketing campaigns or hiring skilled professionals. With HubSpot CRM, you can unlock the potential of a robust CRM system without breaking the bank. Beyond Contact Management: Comprehensive Feature Set HubSpot CRM goes above and beyond basic contact management. It offers a wide array of features that streamline your business operations. From lead tracking and organisation to managing customer interactions, HubSpot CRM acts as a centralised hub for all your customer-related activities. Create and monitor deals, schedule appointments and stay on top of important tasks effortlessly. With HubSpot CRM, you can seize every opportunity and ensure no valuable lead slips through the cracks. Key features include: Contact management Deal tracking Task management Appointment scheduling Lead organisation Personalisation options Marketing automation Sales integration Personalisation for Lasting Connections Personalisation is the key to building strong customer relationships and HubSpot CRM empowers you to deliver personalised experiences effortlessly. By tracking customer preferences, past purchases and interactions, you can tailor your communications to resonate with each client. This level of personalisation fosters loyalty and keeps customers coming back for more. Seamless Integration: Creating a Unified Ecosystem HubSpot CRM seamlessly integrates with other powerful HubSpot tools, such as the Marketing Hub and Sales Hub. This integration creates a unified ecosystem for your business, streamlining your marketing and sales efforts. Propel Your Small Business to New Heights with HubSpot CRM If you’re a small business in the trades and services industry, HubSpot CRM is a game-changer. Its user-friendly interface, cost-effectiveness and comprehensive feature set make it the ultimate solution for managing customer relationships. By leveraging HubSpot CRM, you can focus on delivering exceptional services while effortlessly building lasting customer connections. Want to know more? Good idea. Check it out and thank us later!s Check out hubspot Please note: In the interests of complete transparency, we need to let you know that if you make any purchase with Hubspot we may receive a small commission. This is at absolutely no cost to you. We provide software recommendations because it is software we highly recommend, any commission we receive is minimal. Send an EnquiryAre you ready to 10x your enquiries? Let’s get started. Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
10 Types of Digital Marketing to Win New Customers in 2024
Join us as we explore ten types of digital marketing that are poised to help businesses win new customers in 2023. By understanding and implementing these strategies effectively, you can expand your reach, engage your target audience, and drive conversions. Let’s dive in! Search Engine Optimization (SEO) SEO is a fundamental strategy for improving your website’s visibility in search engine results. By optimizing your website’s content, keywords, and technical aspects, you can rank higher in search engines and attract organic traffic from users actively searching for your products or services. Content Marketing Content marketing involves creating and sharing valuable and relevant content to attract and engage your target audience. By producing high-quality blog posts, articles, videos, infographics, and other forms of content, you can establish your brand as an authority and build trust with potential customers. Using a SEO Copywriter will ensure that your content is optimised for search engines, while also providing useful information to your customer. Social Media Marketing Social media platforms offer an excellent opportunity to connect with your target audience, build brand awareness, and drive engagement. Develop a comprehensive social media strategy to create compelling content, engage with your audience, and leverage paid advertising options to expand your reach. Pay-Per-Click (PPC) Advertising PPC advertising allows you to display ads on search engine result pages or other websites and pay only when someone clicks on your ad. Platforms like Google Ads and social media advertising platforms offer robust targeting options to reach your ideal customers and drive qualified traffic to your website. Email Marketing Email marketing remains an effective strategy for nurturing leads and converting them into customers. Build an email list and create personalized and engaging email campaigns to deliver valuable content, promotions, and updates to your subscribers. Influencer Marketing Leverage the power of influencers in your industry to reach a wider audience and build credibility. Collaborate with influencers who align with your brand values and have a strong following to promote your products or services and drive brand awareness. Video Marketing Video content continues to dominate the digital landscape. Create engaging videos that educate, entertain, or demonstrate your products and services. Share them on platforms like YouTube, social media, and your website to capture the attention of your target audience. Mobile Marketing As mobile usage continues to rise, optimizing your marketing efforts for mobile devices is crucial. Ensure your website is mobile-friendly, and consider leveraging mobile advertising, SMS marketing, or mobile apps to connect with your audience on their smartphones. Voice Search Optimization With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing your content for voice search queries is becoming increasingly important. Optimize your website content to answer common voice search queries and provide a seamless user experience. Chatbot Marketing Chatbots are revolutionizing customer interactions by providing instant assistance and personalized experiences. Implement chatbots on your website or messaging apps to engage with visitors, answer questions, and guide them through the customer journey. Summary In the dynamic digital marketing landscape of 2023, businesses must adapt and embrace a multi-faceted approach to win new customers. By incorporating these ten types of digital marketing strategies into your marketing plan, you can enhance your online presence, connect with your target audience, and drive customer acquisition. Stay informed about emerging trends, consistently analyse your results, and refine your strategies to maximise your digital marketing success in the ever-evolving digital landscape. Remember, digital marketing is a continuous process, and it requires experimentation, adaptation, and a customer-centric approach to yield the best results.1 Contact us Let’s work together and make your website a compelling sales machine. Want to connect? Send Suzanne a connection request on Linkedin!
Best SEO Keyword and Web Traffic Analysis Tools
Optimising a website’s SEO keywords and understanding traffic sources are vital components of effective digital marketing strategies. To help with this, there are several powerful software tools available that can help streamline these tasks. We compare five of the most popular tools for SEO keyword analysis and traffic source insights. SEO Software Tools SEMrush SEMrush is a comprehensive SEO toolkit that offers a wide range of features. Its strengths lie in in-depth keyword research, competitor analysis, site audit, and optimization. With its advertising research and insights, it’s particularly valuable for PPC campaigns. SEMrush also provides local SEO and social media tracking, making it an all-in-one solution for digital marketers. Key features of SEMrush: In-depth keyword research Competitor analysis Site audit and optimization Advertising research and insights Local SEO and social media tracking Ahrefs Ahrefs is a powerful tool renowned for its backlink analysis capabilities. It offers robust features for competitor analysis, keyword research, and rank tracking. Its content gap analysis helps identify opportunities to improve content strategy. With Ahrefs, users can gain deep insights into their website’s backlink profile and make informed decisions to enhance their search rankings. Robust backlink analysis Comprehensive keyword research Rank tracking and SERP analysis Content gap analysis Competitive content analysis Moz Moz is a popular SEO tool that focuses on link profile analysis and on-page optimization recommendations. It provides keyword difficulty scoring to help prioritize efforts effectively. Moz’s SEO toolbar offers instant metrics while browsing, aiding in quick analysis. The site crawl and technical SEO audits are valuable for identifying and resolving technical issues. Extensive link profile analysis On-page optimization recommendations Keyword difficulty scoring SEO toolbar for instant metrics Site crawl and technical SEO audits Google Analytics As a web analytics tool, Google Analytics excels at delivering comprehensive website traffic insights. It offers demographics and user behaviour data, helping businesses understand their audience better. Real-time reporting and analytics, conversion tracking and goal setting make Google Analytics an essential tool for monitoring website performance and optimizing user experiences. Every website should be connected to a Google Analytics account. It is free and the insights are invaluable. In-depth website traffic insights Demographics and user behaviour data Real-time reporting and analytics Conversion tracking and goal setting Mobile and app analytics Ubersuggest Ubersuggest is an accessible and user-friendly tool that offers keyword research and competitive analysis features. It provides SEO audit and backlink analysis capabilities, along with content ideas and topic suggestions. Ubersuggest’s domain overview and keyword overview features enable users to gain a quick snapshot of their website’s performance. Ubersuggest is a Neil Patel product. Neil is an absolute legend in the digital marketing world. Keyword research and competitive analysis SEO audit and backlink analysis Content ideas and topic suggestions Domain overview and keyword overview Backlink data and domain authority What does Mrs Bloggs use? My favourite tools are SEMRush, Ahrefs and a couple of tools not mentioned above, including Google Keyword Planner, RankIQ and Mangools. All of the tools are useful in their own way and most of the tools have a free trial or are free to use for limited functions if you want to check them out for yourself. Contact us Let’s work together and make your website a compelling sales machine. Want to connect? Send Suzanne a connection request on Linkedin!
SEO Meta Descriptions: Unlocking Their Importance for Your Google Ranking
Meta Descriptions play an often overlooked but critical role in website SEO. We break down what SEO meta descriptions are and why they are vital for your Google ranking. What Are SEO Meta Descriptions? SEO meta descriptions are short snippets of text that appear below the page title in search engine results. Their purpose is to provide a concise and compelling summary of the webpage’s content, enticing users to click through and visit your website. Meta descriptions play a crucial role in convincing people to click on your website in the search results and check out your business. Once you have the traffic, you have the opportunity to convert it into a customer. Without the traffic, you do not have a customer. Importance of SEO Meta Descriptions for Google Ranking Enhancing Click-Through Rates (CTR) A well-crafted meta description that aligns with the user’s search intent can significantly improve CTR. When more users click on your website in search results, search engines perceive it as a relevant and valuable resource, potentially boosting your ranking over time. Communicating Relevance Meta descriptions offer an opportunity to showcase the relevancy of your webpage to specific search queries. When search engine users find your meta description aligned with their search intent, they are more likely to perceive your website as a valuable source of information, products, or services. Capturing Local Trade Opportunities For local trades, optimizing meta descriptions with local keywords and tailored messaging can attract nearby customers. It helps establish your business as a relevant local option, increasing the chances of ranking higher for location-specific searches. Example of a Poorly Written Meta Description: “Welcome to XYZ Plumbing – We are the best plumbing company in town. Contact us for all your plumbing needs. Call now!” Why is this bad??? This meta description lacks focus and fails to address the customer’s search intent. It uses generic terms like “best plumbing company” without providing any specific information. It doesn’t highlight any unique selling points or address the needs of the user, resulting in a low CTR and missed opportunities. Example of a Well-Crafted Meta Description: “Expert Plumbing Services in [Your City] – Trust our licensed local plumbers for reliable solutions. From leaky faucets to complete installations, our team is dedicated to your satisfaction. Call [Your Company Name] today!” Why is this better? In this improved meta description, the focus is on local trades. It includes the targeted location, signaling relevance for users searching for local plumbing services. The description also emphasizes expertise, reliability, and customer satisfaction, highlighting unique selling points that may entice users to click through. By aligning with search intent and addressing specific needs, this meta description stands a higher chance of attracting quality traffic. Your Meta Description Checklist for Improvement Checking and fixing meta descriptions is an important aspect of optimising your website for search engines and improving click-through rates. Start by examining the existing meta descriptions on your website and use this checklist: Identify pages with missing or poorly written meta descriptions. Look for instances where the meta description doesn’t accurately reflect the content or fails to entice users to click through to your website. Keep the meta description within the recommended length of around 150-160 characters to ensure that it displays properly in search engine results. Make sure the most important information is included at the beginning of the meta description. Include relevant keywords in your meta descriptions to increase their visibility in search results and attract targeted traffic. Avoid duplicating meta descriptions across multiple pages. Each page on your website should have a unique meta description that accurately reflects its content. Incorporate a compelling call-to-action (CTA) in your meta descriptions to encourage users to click through to your website. Regularly monitor the performance of your meta descriptions through analytics tools like Google Analytics or search engine consoles and adjust as needed to improve their impact. Summary SEO meta descriptions may be small snippets of text, but their impact on your Google ranking and click-through rates should not be underestimated. Crafting well-optimised meta descriptions that align with the user’s search intent can significantly enhance your website’s visibility and attract relevant traffic. By investing time and effort in optimising the meta descriptions, you can increase your website’s chances of appearing in search results and driving valuable organic traffic to your business. Contact us Let’s work together and make your website a compelling sales machine. Want to connect? Send Suzanne a connection request on Linkedin!
Google Ranking Success for Small Businesses: Your Questions Answered
In today’s digital era, having a strong online presence is vital for the success of any small business. Achieving a good Google ranking can significantly impact your visibility, reach and ultimately, your bottom line. Let’s go over some of the common questions surrounding Google rankings for small businesses. Can your Small Business Really Rank Number One? Ranking number one on Google is a coveted position that can drive substantial organic traffic to your small business website. While it is challenging to secure the top spot, it is not impossible. However, it’s important to understand that rankings can vary depending on factors such as search intent, location, and competition. The key to success lies in implementing effective SEO strategies and consistently optimizing your website for relevant keywords. How Hard Is It to Rank Against Big Companies? Ranking against big companies can be intimidating, given their vast resources and established online presence. However, it’s crucial to remember that Google’s algorithms focus on delivering the most relevant and valuable results to users. Small businesses can still compete by leveraging their unique strengths, local presence, and specialized offerings. To improve your chances against big companies, consider the following strategies: Niche Targeting Focus on specific niches or industries where you can establish yourself as an expert. Local SEO Optimize your website for local search, targeting specific geographic areas where big companies might have less presence. One way you can achieve success locally, is to set up a Google Business Profile. Long-Tail Keywords Utilise long-tail keywords to capture more targeted and specific search queries, as big companies often focus on broader, highly competitive keywords. How Can You Make Your Business Stand Out? Differentiating your small business from the competition is crucial to stand out in the crowded digital landscape. Here are some effective strategies to consider: Unique Value Proposition (UVP) Clearly define your UVP, highlighting what sets your business apart from others. Emphasise your expertise, personalized services, exceptional customer support, or innovative solutions. Compelling Content Create high-quality, relevant, and engaging content that showcases your expertise and provides value to your target audience. Use a mix of blog posts, videos, infographics and case studies to captivate and educate your visitors. Online Reviews and Testimonials Encourage satisfied customers to leave positive reviews and testimonials on platforms such as Google My Business, Yelp, and industry-specific directories. Positive social proof can significantly boost your credibility and reputation. Local Networking and Partnerships Engage with local organisations, associations and influencers to expand your reach within the community. Collaborating with complementary businesses can also help cross-promote your products or services. The Power of Long-Tail Keywords Long-tail keywords are longer and more specific search phrases that target a niche audience. While they may have lower search volume compared to broad keywords, they often have higher conversion rates and lower competition. Incorporating long-tail keywords in your website content, meta tags and blog posts can help you attract highly targeted traffic and increase the chances of ranking higher in relevant search results. Use Blogging as a Secret Weapon Blogs are your secret weapon to building and growing traffic to your website over time. This is where Mrs Bloggs really adds value. We do research to find out the commonly asked search phrases that your ideal customers are entering into Google. Then we write blog posts that answer these questions. Trust me. This works. A blog on your small business website is the secret to success. Summary Securing a good Google ranking for your small business requires a strategic approach and a combination of effective SEO techniques. While ranking number one may be challenging, it’s certainly possible to achieve prominent visibility and attract valuable organic traffic. By leveraging your unique strengths, targeting long-tail keywords, working on growing traffic using blog traffic in tandem with other marketing strategies, your small business can rise up and establish a strong online presence that drives growth and success. Contact us Let’s work together and make your website a compelling sales machine. Want to connect? Send Suzanne a connection request on Linkedin!
SEO Terminology: a Glossary of Search Engine Optimisation terms
Demystifying SEO … In the ever-evolving world of online marketing, understanding the ins and outs of Search Engine Optimization (SEO) is crucial for success. However, diving into the realm of SEO can sometimes feel like stepping into a labyrinth of jargon and technical terms. From keywords to backlinks, SERPs to CTRs, it’s easy to get lost in a sea of alphabet soup. But fear not! We are here to take the mystery away and put you on the same page as SEO experts. In this comprehensive glossary, we’ve gathered the most essential SEO terms and simplified their meanings to ensure that you can navigate the SEO landscape with confidence. Whether you’re a business owner looking to improve your website’s visibility or a content creator seeking to optimise your content for search engines, this glossary will be your trusty guide Are you ready? Let’s dive into the world of SEO and unlock the potential for your online presence! Glossary of SEO Terms SEO (Search Engine Optimization) The process of improving a website’s visibility in search engine results to increase organic (non-paid) traffic. Keyword – Search terms and Search phrases A word or phrase that people use to search for information online. Identifying and targeting relevant keywords helps improve a website’s visibility in search results. SERP (Search Engine Results Page) The page displayed by search engines after a user enters a query. It lists relevant websites, usually consisting of a title, description, and URL. Organic Traffic The visitors who come to a website through unpaid search results on search engines. On-Page SEO Optimizing individual web pages to improve their search engine rankings. It involves optimizing content, meta tags, headings, URLs, and internal links on a website. Off-Page SEO Techniques used outside of a website to improve its search engine rankings. This includes acquiring backlinks from other reputable websites, social media promotion, and online reputation management. Backlinks A link from another website that points back to your website. Search engines consider backlinks as votes of confidence, so having high-quality backlinks can improve a website’s authority and search rankings. Meta Tags HTML tags that provide information about a web page to search engines. The two most common meta tags are the title tag (the page’s title displayed on search engine results) and the meta description (a brief summary of the page’s content). Alt Text A brief description of an image used in HTML code. Alt text helps search engines understand the content of images and can improve the website’s accessibility. Crawling The process by which search engine bots systematically browse the web, discovering and indexing web pages for search results. Indexing The process of storing and organizing web pages discovered by search engine bots. Indexed pages are considered for display in search results. XML Sitemap A file that lists all the pages on a website, helping search engines discover and crawl the site more efficiently. Page Rank An algorithm developed by Google that measures the importance of web pages based on the quantity and quality of links pointing to them. It is one of the factors that influence search engine rankings. Canonical URL The preferred URL that search engines should consider as the main version of a webpage. Canonical URLs help avoid duplicate content issues and consolidate link equity. 404 Error An HTTP status code that indicates a webpage is not found. Customizing a 404 error page can provide a better user experience and help retain visitors. CTR (Click-Through Rate) The percentage of people who click on a specific link compared to the number of times it was displayed. Higher CTRs indicate better ad or search result performance. Conversion Rate The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Mobile Optimisation The process of adapting a website’s design, layout, and content to ensure a seamless experience for mobile users. Mobile optimization is crucial due to the increasing use of smartphones for web browsing. Analytics Tools that provide data and insights about website performance, visitor behaviour, traffic sources, and conversions. Google Analytics is a popular example. Search Algorithm A set of rules and calculations used by search engines to determine the relevance and ranking of web pages in search results. Search engines regularly update their algorithms to provide more accurate and useful results. Summary SEO is a complex field, and these simplified explanations are meant to provide a basic understanding. If you need help ensuring your website ticks all the SEO boxes, please get in touch with Mrs Bloggs. Contact us Once your website is ready for customers, Mrs Bloggs will then perform SEO and provide content via blog that answers your customers questionsand gives them even more reasons to choose YOU. Let’s work together and make your website a compelling sales machine. Want to connect? Send Suzanne a connection request on Linkedin!
Electrician SEO: How to Power UP your Online Presence
When people search for electrical services, they turn to Google rather than flipping through the Yellow Pages like they used to many years ago. If you want to attract more customers to your electrical business – whether you are in Perth Western Australia, Melbourne Victoria, Sydney NSW or in a regional area or town of Australia – it’s crucial to rank on the first page of Google search results for your key service in your target geographic area. Let’s explore some essential SEO techniques specifically tailored for electricians to improve your online visibility and attract targeted local customers. Keyword Research for Electricians Keyword research is vital to target the right search terms. Understand that people search for specific services or solutions rather than just “electrician.” At Mrs Bloggs we have access to software tools that take the guesswork out of identifying popular search phrases related to electrical services in Perth. Some ideas include these below. However, every business is different. You may wish to dominate in a local area such as Joondalup or Mandurah, or you may have a specialised service. We work together with you to determine the best set of keywords and phrases to target so that we can set you up for success and business growth. Electrician services in Perth => replace location with your target <suburb> <town> <city> Residential electricians near me Emergency electrical repairs Perth => Replace location with your target <suburb><town> <city> Commercial electrical contractors in Western Australia => Replace location with your target <state> Perth electrician for home renovation Electrical maintenance services in Perth <Insert your suburb/city>Ceiling fan installation Perth Lighting installation and repair in Western Australia / NSW / VIC / QLD / SA Electrical troubleshooting Perth <Insert your suburb/city> Switchboard upgrades in Perth <Insert your suburb/city> Office wiring solutions in Western Australia / NSW / VIC / QLD / SA Electrical safety inspections Perth Energy-efficient lighting solutions in Perth Data cabling services in Western Australia / NSW / VIC / QLD / SA Smart home automation electricians in Perth Electrical renovation specialists in Western Australia / NSW / VIC / QLD / SA Solar panel installation Perth <Insert your suburb/city> Electrical repairs for industrial facilities in Western Australia / NSW / Vic / QLD / SA Electrical appliance installation Perth Perth electrician for owner-builders or builders Local SEO to dominate your local area To maximize your visibility in local search results, aim to rank in both regular organic results and the “map pack.” Start by creating a free Google Business Profile and optimizing it with complete information about your electrical services. Encourage your satisfied customers to leave reviews, as they play a crucial role in boosting your rankings. On-Page SEO Electricians Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility. Content Creation to develop and show off your electrical expertise Create dedicated landing pages on your website for various electrical services you offer. Additionally, publish informative blog posts that answer common questions your customers may have. This content helps attract organic traffic and positions you as an expert in the field. This is where Mrs Bloggs really adds value. We are experts at crafting blog posts that answer the questions people are looking for. We uncover a lot of this type of information in the keyword research phase. Blog traffic can bring a substantial amount of web traffic to your site which in turn can turn into customers. Your website MUST get traffic to get customers. Link Building Build high-quality backlinks to your website to improve its authority and rankings. Analyze the top-ranking pages for your target keywords, identify their backlinks, and find opportunities to acquire similar links for your site. Building backlinks can be challenging but is crucial for ranking competitively. Technical SEO Ensure your website is free from common technical issues that can hinder its performance in search results. Regularly audit your site to identify any problems that may prevent search engines from finding, crawling and indexing your pages. At Mrs Bloggs we have software tools that will perform this analysis which takes the guesswork away from knowing whether your website has been set up properly. Hint: most websites need improvement! Summary With the ever-increasing reliance on online search, implementing effective SEO strategies is essential for electricians in to target and attract local customers. By optimizing your website, conducting keyword research, creating valuable content, building quality backlinks, and addressing technical SEO issues, you can improve your online visibility and establish a strong digital presence for your electrical business. Stay ahead of the competition and harness the power of SEO to drive more targeted traffic and grow your customer base. Get In Touch Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Your Website *Phone *What are your current challenges, concerns or questions we can help with? Submit Edit Template Edit Template
Boost Your Perth Plumbing Business with SEO: A Comprehensive Guide
When your average homeowner is looking for a new plumber they just Google it. If you have a website, and your customer does not find your website when they Google it, they will not be giving you a call. It is that simple. The answer? You need to get SEO or search engine optimization done on your plumbing website. SEO ensures that your website is set up correctly in a way that Google can read it and decide that this is what your customer is looking for. If you want to attract more customers to your plumbing business, it’s crucial to rank on the first page of Google search results. Outlined below are some tips for what you need to do to get your website ranking in Google. You can choose to do this yourself or you can engage a service such as Mrs Bloggs who knows exactly what to do and will smash this out for you. Plumber SEO – Why it is Essential So why is SEO is essential for your plumbing website!?! SEO is vital for plumbers because thousands of people search for local plumbing services on Google every month. Are you missing out on Google visibility? If you are, this means your plumbing business is missing out on potential business opportunities. Are you getting the right traffic to your website? How do you know? A good measure is you are getting calls AND those calls are the type of plumbing work you WANT to do. If you are getting calls for work you DO NOT WANT e.g. emergency after-hours work such as burst pipes and blocked toilets and this is a service you do not want to provide, we need to talk. Your website is not working for you. The good news is that this is nearly ALWAYS fixable. Keyword Research is the first place to start Optimising your website for relevant keywords is essential, as not all customers search for plumbers in the same way. Identify service and industry keywords by listing the services you offer. Mrs Bloggs can help you with this because defining the correct keywords can make a huge difference to your results. Simply choosing ‘Plumbing Perth’ is unlikely to get results as these phrase is already highly competitive. We know the smart way around this. Remember that if someone is looking for a plumber, they might instead search for ‘Emergency Plumber near me’ or ‘new toilet installation’ or ‘tap repair’ or ‘plumber for owner-builders’. For example, below is a list of search phrases people may use when looking for a plumber in Perth. Do any of these phrases look like a good fit for your business? Perhaps you offer a different niche plumbing service. Perhaps you specialise in certain products or brands. Mrs Bloggs can help you narrow this list down to your SEO accordingly. SEO works best when you target a niche. · Plumbing services for builders in Perth · Plumbing solutions for owner-builders Perth · Reliable plumbing contractors for builders in Perth · Perth plumbing services for residential builders · Emergency plumbing services Perth · Blocked drain plumber Perth · Hot water system repairs Perth · Perth plumbing contractors · 24-hour plumber Perth · Leak detection services Perth · Gas plumber Perth · Bathroom plumbing renovations Perth · Residential plumbing services Perth · Local plumbers Perth · Affordable plumbing services in Perth · Emergency blocked toilet plumber Perth · Perth plumbing repairs and maintenance · Drain cleaning services Perth · Commercial plumbers Perth · Gas hot water system installation Perth · Kitchen plumbing services in Perth · Sewer pipe repairs Perth · Owner-builder plumbing services in Perth Please note that these phrases are just examples and actual search terms may vary. When you work with Mrs Bloggs, we work with you to discover what you want to achieve. Who are your best clients? What are the best and most profitable plumbing jobs? From there, we figure out the best keywords to target to get you the best clients, the best jobs and plenty of enquiries so that you can grow your business over time. Google Business Profile Optimization Google displays two types of results for local searches: map pack results and regular organic results. · To rank in the map pack, claiming and optimising a free Google Business Profile is crucial. · Steps to claim and optimize a Google Business Profile include adding or claiming your business, setting your business category, defining your service area, adding basic information and photos, and listing your services. Directory Listings Getting listed in directories such as Hotfrog and True Local provide links back to your website which Google sees as a signal. These type of links are known as backlinks and these help with your google ranking. Mrs Bloggs has a database of directories that can be used for backlinks and uses these for clients looking for a robust SEO solution for their plumbing business. Get More Reviews Reviews play a significant role in ranking in the map pack. Methods to obtain more reviews include using Google’s Business Profile Manager, creating a QR code for reviews on business cards, contacting previous customers for reviews, and adding the review link to your website. Content Creation Create individual service pages for each main service you offer, focusing on clarity, catchment, confidence, and contact information. An about page can demonstrate expertise, authoritativeness, and trustworthiness (E-A-T). For businesses with multiple locations, consider creating a location page listing all the locations or individual pages for each location. On-Page SEO Craft compelling title tags and meta descriptions that accurately describe your services. A meta description is a short summary that appears below a webpage’s title in search engine results. It helps users decide whether to click on a link by providing a glimpse of the page’s content, making it essential for attracting visitors and improving website visibility. Technical SEO Plan and optimise your site structure to help visitors navigate your website and search engines index all your pages. Ensure your
