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Search Engine Optimisation, SEO

SEO for website success and why your Google Ranking relies on it

If you’re a business owner or a blogger with a website, it is ESSENTIAL that you understand the importance of SEO.

What is SEO? SEO is Search Engine Optimisation.

SEO is Search Engine Optimisation. This is phrase used for the process of improving quality and quantity of website traffic to a website from a search engine such as Google. Correct SEO should result in your website attracting more traffic AND attracting the right traffic.

lost and found website search engine optimisation
SEO is essential to ensure that your website can be found by search engines such as Google

Do you have to pay big bucks for SEO?

No. There are many companies charging expensive monthly fees (thousands in some cases) that do very little to justify being paid such a large amount. Your options are to DIY your SEO yourself or find someone that provides honest pricing and is transparent about what work they are actually doing, instead of treating SEO like some dark and mysterious art that takes place in the background.

Getting Help with your SEO

If you do not have time to learn AND do the SEO, there are plenty of people around that will take your money! It does not however, need to be expensive. Bear in mind that you will paying for the person’s expertise, time and effort, so if you are not going to do it yourself, some dollars will be required. After all, no-one can afford to work for free.

SEO for Website Success. Why should you optimise your website using SEO?

If you want to be found in Google, your site MUST be SEO optimised. Otherwise, google will NOT find it, or you will be on page 2 or greater of google search results – otherwise referred to as Google’s graveyard!

Your first Key Step in SEO Optimisation – Keyword Research

Start With Keyword Research – Everyone knows that keywords are essential when it comes to SEO, but what many people don’t realize is that keyword research should come first. Before you begin writing, take some time to research the best keywords and phrases for your particular topic.

This will help ensure that your post is targeting the right audience and contains all of the relevant terms that people are searching for.

Understanding Headings in your Website

Google is effectively a search engine that scans websites to decide whether they have the content a user is looking for. The quickest and easiest way to do this is to scan your headings. When you create your website, headings are broken into H1, H2, H3, H4 etc.. headings. So what does this mean? It means that the H1 on a page, is the Header 1 or primary header. This should tell Google what the page is about. The sub-headings, that is, Heading 2, Heading 3 etc.. should help provide a framework or wireframe for what your page is about.

Google uses this to determine whether YOUR page has the information that a user is looking for. For this reason, it is essential that your page headings and sub-headings are set up for success. This is an essential component of effective SEO.

What ways can you improve the SEO of your Website?

The essentials of SEO include using the RIGHT keywords, the right key phrases and understanding the search intent of your customers. If you know what key questions or concerns your customer has, then you can ensure that this content is available on your website. You can either build it into your services pages OR write blog articles that answer these questions. Using either method will improve your SEO and increase your Google rankings. It really is that simple. There are a few more tricks and tips to get your website perform at its absolute best. This is why we provide freebies, courses and services to help.

You simply cannot create a Website and hope the punters will come

No SEO, no website visitors. I wish I had a dollar for every tradie website that I have come across that gets absolutely ZERO traffic. Yes, I have tools that allow me to see what a traffic a website gets and it is amazing how many get zilch. It is little wonder then that they are struggling to get new work and rely on ‘word of mouth’. Using word of mouth is not a sound business model and will not allow your business to grow.

You simply MUST have SEO done on your website to ensure that you can be found by your customers. Even in a very competitve marketplace, there are still ways to be found.

Key Takeaways

  • If you ignore Search Engine Optimisation your website will stay in the Google graveyard. Dead and buried.
  • You must understand what keywords and phrases to target before you start SEO.
  • Build it and they will come – not true with websites! Build it with SEO and they will come!

Good SEO takes time and effort. If done correctly it can bring significant rewards in terms of increased visibility online which leads directly back into revenue growth opportunities for businesses owners like yourself.

Suzanne Burke
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