Perth’s Surge in Granny Flat Popularity

As Perth’s property prices soar and rental options dwindle, many families are turning to an increasingly popular alternative: granny flats. Recent data analysis reveals a dramatic surge in searches for “granny flats” in Perth, highlighting a shift in how families are adapting to the housing crisis.

The Rise of Granny Flats in Perth: A 175% Search Increase

From 2020 to 2024, searches for “granny flats” in Perth have skyrocketed by 175%, with an astounding 9,900 Google searches recorded in the last month alone. This figure far surpasses search volumes in other major Australian cities, indicating a growing trend unique to Perth.

Why Are Granny Flats So Popular?

The rising cost of property and limited availability of rentals are driving more families to consider granny flats as a practical housing solution. These self-contained units offer an affordable way to accommodate family members, providing a sense of independence while still maintaining close proximity.

Not Just for Grannies: Granny Flats as a Multi-Generational Living Solution

Granny flats are no longer just for elderly relatives. They are increasingly being used by young adults who struggle to save for a home deposit and face tough rental markets. This arrangement allows families to stay connected without compromising personal space or independence.

City Comparisons: How Does Perth Compare?

Granny flats are gaining traction across Australia, but Perth stands out. Here’s how search interest for granny flats compares across major Australian cities:

• Perth: A 175% increase in searches from August 2020 to July 2024, with 9,900 searches per month. This surge reflects Perth’s unique market dynamics and growing need for alternative housing solutions.

• Melbourne: Searches have increased by 89% over the same period, reaching 3,600 searches per month. While interest is significant, it’s not on the same scale as Perth.

• Brisbane: Search volumes have remained relatively stable at 2,400 searches per month, showing steady but unspectacular growth.

• Sydney: In contrast to Perth, Sydney has seen a decline in interest, with searches dropping by 55% to just 1,300 per month. This suggests different market dynamics and possibly more available housing alternatives.

The Business Opportunity for Builders and Trades

As demand for granny flats continues to rise, forward-thinking builders and trades are capitalizing on this trend. Marketing efforts tailored to this niche market can help businesses meet the growing demand for granny flats, providing affordable and practical housing solutions for families.

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If you’re looking to optimize your digital marketing strategies and capitalize on insights like these, get in touch with Mrs Bloggs, Website Optimisation Specialist. Understanding search trends can be the key to unlocking new opportunities in a shifting market landscape.